In the heart of our brand lies a story of humble beginnings, a journey sparked by passion and fueled by determination. It all started with a vision — a dream to create something extraordinary yet elegant. Our founders, driven by their love for Indian Traditional Wear, embarked on a quest to redefine excellence and tradition.
The inception was marked by countless late nights, fueled by a shared belief that innovation could transform the landscape. From sketching ideas on paper napkins to transforming a small workspace into a hub of creativity, the journey was both challenging and exhilarating.
Amidst the challenges, our team’s commitment remained unwavering. We learned, adapted, and persisted. Each setback became a stepping stone, propelling us forward. It was not just about building a brand; it was about crafting an experience, a legacy.
Our first breakthrough marked a turning point. The product, born from dedication and countless iterations, resonated with our audience. The response was overwhelming, validating our belief in the power of authenticity and quality.
As we grew, so did our commitment to sustainability, innovation, and customer satisfaction. The brand evolved, but our core values remained intact – a dedication to craftsmanship, a passion for Traditional Wear, and an unwavering commitment to our customers.
Today, as we reflect on our journey, we take pride in the path we’ve walked. Yet, this is just the beginning. The spirit of our initial spark still guides us as we continue to innovate, inspire, and leave an indelible mark on the Indian Traditional Wear landscape.
Our story is not just about where we’ve been; it’s about where we’re headed. Join us on this incredible journey as we continue to push boundaries, set new standards, and shape the future. This is more than a brand story; it’s an ongoing adventure, and you’re a vital part of it. Welcome to Poridheo.com – where every chapter is a testament to passion, perseverance, and the pursuit of excellence.
The Soul Behind Poridheo - Our Story
In the spirited heartbeat of Poridheo.com, stand two kindred souls — Sanjukta Bhattacharjee and Supratik Bhattacharjee — a husband-and-wife constellation bound by a mutual reverence for India’s ancestral weaving legacies and artisanal mastery.
A Journey Across Borders
Roaming across more than 20 countries, their professional odyssey unraveled an extraordinary truth: no matter the latitude or longitude, traditional Indian sarees drew awe-struck admiration, enchanting strangers and kindred spirits alike.
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Source: GetBengal.com. In Year, 2023, National Handloom Day was celebrated in London with vibrant cultural events showcasing India’s rich textile heritage. The event featured live demonstrations by skilled artisans, traditional handloom exhibits, and fashion displays highlighting the beauty of handwoven fabrics. Organized by the Indian diaspora and supported by cultural institutions, the celebration aimed to promote sustainable fashion and honor the craftsmanship of India’s weavers. The event also fostered greater appreciation and awareness of Indian handlooms among international audiences.
The Birth of Poridheo
Each nod of appreciation only cemented a sacred understanding — that India's textile soul is unmatched. Poridheo was conceived not as a brand, but as a vow to preserve India’s weaving traditions.
The Weaving Legacy of India
India’s loomcraft is not simply an art; it is an ancient relic, a vibrant heartbeat of civilization. From Bengal to Assam, artisans weave the sagas of their lineage into every thread.
Honoring the Artisans
Poridheo arose from an homage to these invisible architects of beauty — the artisans whose hands create and whose hearts remember.
Empowering a Thousand Weavers
Today, we collaborate directly with over 1000+ weavers across India. By removing middlemen, we ensure fair and fast remuneration, delivering authenticity to our patrons.
Direct Collaboration and Ethical Practices
Our covenant is stitched with trust and dignity, allowing patrons to embrace sarees that embody ethics and human touch.
The Diversity of Indian Sarees
We champion the magnificence of Indian Cotton, Silk, and Linen sarees — each material a hymn to India’s vast diversity.
A Love Letter to Indian Textiles
From Bengal’s cotton to Odisha’s ikat wonders, each piece in our gallery celebrates regional craftsmanship and heritage.
A Saree Fresh from the Loom
Every Poridheo saree is newly woven — not from warehouses or mills, but fresh from the artisan’s loom, carrying the vitality of its creator’s dreams.
Weaving as a Sacred Act
For our weavers, it is not work — it’s devotion. Through every warp and weft, they honor history and posterity.
Your Role in This Journey
When you choose Poridheo, you become part of something bigger — a movement resisting mass production and honoring craft and tradition.
Sarees as Living Stories
Each freshly woven saree sighs and remembers — whether it's Bengal cottons or Bhagalpuri silks, it tells a story worth wearing.
For the Modern Custodian of Heritage
Poridheo is for the woman who wears tradition with pride, knowing her choices echo legacy and meaning.
Our Vision for the Future
We dream of a world where handloom sarees are not museum pieces, but wearable treasures passed through generations.
An Invitation to Join the Movement
We invite you to walk this path with us. Wear a Poridheo saree and carry forward the legacy of dreams stitched under starlit skies.
Poridheo: Where Every Weave Breathes
At Poridheo, when you wear a handloom saree, you become a living story, an echo of endurance, and an heirloom of hope.
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